Your organization is attracting the right kind of donors for financial stability!

Congratulations! It sounds like you’re making the right moves when it comes to attracting large, long-term and legacy donations to your nonprofit organization. You’re making a positive impact on the world because people relate to your mission on a personal level. While every gift counts, you know how important it is to cultivate donors that give big and give often, to the benefit of themselves, the community and your charitable cause. Through personal contact, shared success stories and careful planning with expert wealth management advice, you are attracting the right kind of donors who will ensure financial stability for your organization. Keep up the excellent transparency and communication, and your charity will be around for generations to come.

Next Steps

Follow these tips to continue attracting the right kind of donors to your organization:

1. Routinely visit, thank and find out more about your donors
   A donation should never be the end of the transaction – it should be the beginning of a relationship. By regularly communicating with your donors and showing your appreciation for their gifts, you open up the potential for new opportunities, such as creating champion donors who will enlist friends and family to support your cause or starting new conversations about the available tax benefits for charitable giving.
2. Find new ways to promote success stories
   Sharing success stories about your organization is one of the top ways to attract long-term donors and retain current donors by offering a sense of return on investment. If you’re already sharing case studies or testimonials on your website, why not promote them in a newsletter? Are you taking full advantage of social media to connect with donors and potential donors? Platforms such as Facebook and Twitter are excellent ways to put a human face to your cause.
3. Share your business plan
   It’s vital to be completely transparent when you talk to donors about your organization’s mission, what you use the money for and what successes you might have. If you’re not already sharing your business plan with concrete financial goals – whether in an annual report or on your website – now is the perfect time to start.

Read my book Finding Your Money’s Greater Purpose: How to Make Your Legacy Count for more insight.

Share Your Experience

We’d love to hear how your charitable organization is making a lasting impact on the world. Follow me on Twitter at @PatRenn and use the hashtag #MoneysGreaterPurpose to join the conversation!